INFINITI recently opened its first-ever retail store in Northern Ireland. The center in Belfast began business operations in November, opening up a new era for INFINITI with the full European product range available to customers in Northern Ireland. The opening of this new center demonstrates the continuous growth of the brand in the UK and across Europe.
The introduction of INFINITI Centre Belfast brings with it a new partner to the brand: Mervyn Stewart Limited invests in an all-new site on Boucher Crescent. The family-run business, which has been operating in Northern Ireland for over 50 years, will carry out a design redevelopment to the premises to meet with INFINITI’s customer experience standards known as IREDI – INFINITI Retail Environment Design Initiative. The new site is expected to be completed in early 2017 but will initially operate from one of INFINITI’s unique temporary retail sales environments, specifically designed to accommodate this development phase.
“We are very pleased to introduce the premium brand of Infiniti to Northern Ireland,” said managing director Stephen Stewart from Mervyn Stewart Limited. “I am sure our customers will enjoy not only the exciting range of products on offer but also the environment and experience we will provide.”
Since the introduction of the British built Q30 earlier this year and the more recent QX30, new car registrations in the UK have been dramatically increasing month on month. Sales so far in 2016 have increased by nearly 150 percent.
“Infiniti is now well on its way to establishing itself within the UK automotive industry as a challenger brand,” said Barry Beeston, regional director for INFINITI in the UK. “Increased sales have placed the company as one of the fastest growing automotive brands in the UK. Expansion of the center network is an important part of our growth strategy, and now with the opening of INFINITI Centre Belfast it allows our brand reach to go further than ever before.”
INFINITI is currently introducing a new range of products to its portfolio and this continues with the imminent introduction of the new 2-door coupe Q60, which has a starting price of £33,990.
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